Travel, Deliver, Earn

Connecting Shoppers with Travelers Worldwide

COMPANY

Snap Shop

ROLE

UI/UX Designer

Industry

eCommerce

YEAR

2024

Project Brief

Project Brief

Project Brief

Problem Statement

In a globally connected world, people often face barriers in accessing products that are readily available abroad, either due to high shipping costs, limited availability, or import restrictions. At the same time, travelers are frequently looking for ways to offset travel expenses but lack accessible platforms to earn by assisting with international deliveries. This gap leaves both consumers and travelers without an effective, mutually beneficial solution.

Solution

Snap Shop aims to bridge this gap by creating a marketplace that connects shoppers wanting international products with travelers willing to deliver them. Shoppers gain affordable access to global items, while travelers earn extra income by facilitating these deliveries. By enabling this exchange, Snap Shop provides a seamless, cost-effective solution for accessing and delivering products worldwide.

Target Audience

  • Global Shoppers: Individuals interested in purchasing products unavailable or more expensive in their country, such as rare or region-specific items, tech gadgets, beauty products, or specialty goods.

  • Frequent Travelers: People who travel frequently for work or leisure and are open to earning additional income by delivering products during their trips, offsetting travel expenses or generating side income.

  • Budget-Conscious Consumers: People who prioritize affordability and convenience, looking for cost-effective alternatives to traditional international shipping methods.

  • Small Businesses and Entrepreneurs: Entrepreneurs seeking unique products for resale or looking to test new markets with minimal risk by using a more accessible method to bring in international goods.

User Research

User Research

User Research

User Insights

According to the insights gathered from surveys and user feedback, professionals seeking flexible workspaces face challenges like:

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Global Shoppers:

  • Need for Access: Shoppers are frustrated by the limited availability of specific products in their country, especially unique items or brands only available abroad.

  • Desire for Affordability: Many shoppers seek an alternative to high international shipping fees and duties, which often deter them from making cross-border purchases.

Frequent Travelers:

  • Flexibility in Offers: Travelers prefer flexible arrangements, such as the ability to choose which items to deliver based on weight, destination, and rewards.

  • Simplicity in Process: A smooth and clear delivery process is crucial, as travelers prioritize efficiency to avoid any delays or confusion at customs.

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Budget-Conscious Consumers:

  • Low-Cost Alternatives: These users are motivated by cost-effective solutions and are highly likely to choose Snap Shop if it offers significant savings over traditional shipping.

  • Value for Money: Budget-conscious shoppers tend to weigh costs against the benefits, so clear pricing and transparency are crucial for building trust.

Small Businesses and Entrepreneurs:

  • Market Testing: Entrepreneurs see value in testing products from abroad before committing to bulk imports, using Snap Shop as a low-risk way to access samples.

  • Interest in Variety: Small businesses look to Snap Shop as a way to bring unique or hard-to-source products to local customers, differentiating their offerings.

Our Process

Discover

User Research

Competitive Analysis

Define

User Persona

Ideate

User Flow

Wireframe

Design

Style Guide

Hi-Fi... Design

Competitive Analysis

Competitive Analysis

Competitor

Amazon Global

AliExpress

Grabr

eBay Global

Borderlinx

MyUS

Roadie

Shippn

DHL & FedEx

Strengths

Extensive product range, fast shipping in many regions

Wide selection, low prices, global reach

Shopper-traveler marketplace, secure payment

Trusted platform, buyer protection

Flexible package forwarding, access to restricted markets

Customizable shipping, reliable US-based service

Fast local delivery within the US

Access to local hosts for product-specific deliveries

Fast, reliable international shipping

Weaknesses

Limited to select countries, high shipping and duty fees

Long delivery times, quality inconsistencies, limited support for international orders

Higher traveler fees, niche awareness among users

High international shipping costs, variable delivery times

Expensive, extra fees for consolidation, limited regions

High shipping costs, additional fees, limited to US

Limited to US, no international orders

High forwarding fees, variable delivery based on host availability

High costs, often prohibitive for smaller purchases

Opportunities for Snap Shop

Offer cost-effective alternatives via traveler network

Emphasize faster delivery with quality control through vetted travelers

Broaden audience reach, emphasize lower traveler fees and local delivery

Position as a lower-cost, reliable alternative with flexible delivery times

Connect shoppers with travelers for affordable forwarding options

Leverage traveler delivery to lower costs for cross-border shipping

Expand reach with international deliveries via traveler connections

Emphasize transparent fees and international delivery options

Position as a budget-friendly option for personal and lower-cost items

User Persona

User Persona

User Persona

Global Shopper

Maria Chen

About

Maria frequently browses international e-commerce platforms for unique products, often influenced by social media trends. She is willing to experiment with new services if they are secure and offer savings.

Bio

Bio

Age: 27

Location: Toronto, Canada

Occupation: Marketing Specialist

Tech Skills: Proficient with online shopping, tech-savvy

Personality: Curious, trend-conscious, budget-minded

Goal

  • Access unique or trending products from abroad at a lower cost.

  • Avoid high international shipping fees and long delivery times.

  • Find a reliable way to receive products directly from international sellers.

Frustrations

  • Limited access to popular global brands in her region.

  • Traditional shipping options are too costly for small items.

  • Concerned about reliability and transparency when ordering from new platforms.

Frequent Traveler

David Martinez

About

David is a frequent flyer who travels for work every few weeks. He often looks for ways to make his trips more profitable without additional hassle and appreciates streamlined, user-friendly platforms.

Bio

Bio

Age: 34

Location: Miami, USA

Occupation: Sales Executive, travels internationally for work

Tech Skills: Comfortable with apps, mobile user

Personality: Adventurous, goal-oriented, enjoys networking

Goal

  • Earn extra income by delivering products during his travels.

  • Find simple, flexible ways to incorporate deliveries without disrupting his work travel schedule.

Frustrations

  • Complicated, time-consuming sign-up processes for delivery services.

  • Limited control over the items he's asked to deliver based on travel plans.

Expat & International Student

Sara Takahashi

About

David is a frequent flyer who travels for work every few weeks. He often looks for ways to make his trips more profitable without additional hassle and appreciates streamlined, user-friendly platforms.

Bio

Bio

Age: 21

Location: Berlin, Germany

Occupation: University Student

Tech Skills: Highly proficient, digitally native

Personality: Budget-conscious, resourceful, community-oriented

Goal

  • Access specific products from home that are difficult to find in Germany.

  • Avoid high shipping costs and long wait times for international deliveries.

Frustrations

  • Limited availability of familiar products from her home country.

  • High shipping costs for personal goods, often outweighing the value of the product.

User Flow

User Flow

User Flow

Wireframe

Wireframe

Wireframe

Style Guid

Style Guid

Style Guid

Typography & Color

UI Components

High Fidelity Design

High Fidelity Design

High Fidelity Design

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